11:00
Doors Open
Red carpet, coffee and the exhibition floor opens
11:30 – 11:45
Opening of the Second Edition
Paolo Khayat — Founder, Creator Summit · Event Host
Opening Ceremony
11:45 – 12:00
Live Entertainment by Artists & More
Opening performance act
Performance
12:00 – 12:15
Personal Branding
Ayman Yaman & Ghazi Yaman — Co-Founders, BrandMe Summit Dubai
Keynote
12:15 – 13:00
Lessons Learned from Mistakes in Business
Maria Saab · Wissam Saliba · Sami Saab · moderated by Randa Farah — Founder, Lebtivity & I Have Learned Academy
Panel
13:00 – 13:15
The Story Behind the Name
Bert Waked — personal story
Keynote
13:15 – 14:00
Marketing Beyond Ads
Chris Ghazar & Joseph Farah — Co-Founders, Beyond Ads
Panel
Lunch Break · 14:00 – 15:00
15:00 – 15:15
Official TikTok LIVE Keynote
TikTok LIVE Global Team — Official Platform Partner
Official Keynote
15:15 – 16:00
The Humanagement Influencers Panel
Presented by Humanagement
Panel
16:00 – 16:15
Amazon Web Services
Peter Khayat — Scale Partner Development, AWS · presented by Digico Solutions · topic to be announced
Official Keynote
16:15 – 17:00
How NokNok Broke Marketing in Less Than a Year
Presented by NokNok
Panel
17:00 – 17:15
From Content to Freedom. From Identity to Influence
Arz — Professional Paralympic Athlete
Keynote
17:15 – 18:00
Building Successful Events with Blend App
Blend — Ticketing Partner
Panel
18:00 – 18:15
How to Motivate Yourself to Reach Any Goal
Maya Nassar — Founder, SLR Gym · Radio Host, Virgin Radio Stars · Miss Fitness Universe 2025, Las Vegas
Keynote
18:15 – 18:40
Live Q&A with DJ Nic Merheb
Closing session, Day One
Live Q&A
Keynotes run 10 minutes plus 5 minutes Q&A · panels run 45 minutes · open slots to be announced
Subject to change