11:00
Doors Open
Welcoming coffee break
11:30 – 11:45
Opening of the Second Edition
Paolo Khayat — Founder, Creator Summit · Event Host · Lara Hafez — Marketing Director, Casino du Liban · Kloe Violides — Master of Ceremony · activation by Hybrid Experience
Opening Ceremony
11:45 – 12:00
Live Entertainment by Artists & More
Opening performance act
Performance
12:00 – 12:15
Personal Branding
Ayman Yaman & Ghazi Yaman — Co-Founders, BrandMe Summit Dubai
Keynote
12:15 – 13:00
Lessons Learned from Mistakes in Business
Shadi Kodeih · Maria Saab · Sami Saab · Lea Cremesty Kanaan · Roy Abdo · moderated by Randa Farah — Founder, Lebtivity.com & I Have Learned Academy
Panel
13:00 – 13:15
When God Gives You a Second Life
Bob Debbas — Author & Tradeshow Organizer
Keynote
13:15 – 13:30
TikTok LIVE Workshop
TikTok LIVE Global Team — Official Platform Partner
Official Workshop
Lunch Break · 13:30 – 14:30
14:30 – 15:15
Media in the Age of AI
H.E. Dr Kamal Shehadi — Minister of Technology & AI · H.E. Dr Fadi Makki — Minister of State for Administrative Reform · Marina El Khawand — Founder, Medonations · presented by Enmaeya
Panel
15:15 – 15:30
Beyond Influence: Building a Culture of Respect
Carmen Hajjar — Etiquette Coach
Keynote
15:30 – 15:45
Who Pays for Success? From Followers to Sustainable Business
Marc Asmar — Producer & Founder of Boost Productions
Keynote
15:45 – 16:00
The Safest I Ever Felt Was in a Wheelchair
Chadi Abi Fadel — Founder & CTO, Peaklight AI
Keynote
16:00 – 16:15
From Content to Freedom. From Identity to Influence
Arz — Professional Paralympic Athlete
Keynote
16:15 – 16:30
Lebanon in the Age of Content Creation
MP Elias Hankach — CEO, NokNok
Keynote
16:30 – 16:45
The Story Behind the Name
Bert Waked — personal story
Keynote
16:45 – 17:30
The Amazon Web Services Playbook for MENA Builders
Anas Khattar — CEO, Digico Solutions · Tarek Ayna — CEO, Edgebot · moderated by Peter Khayat — Partner Development, AWS
Official Session
17:30 – 18:15
Women Creating Impact & Legacies
May Khalil — Founder, Beirut Marathon · Rania Ziade Ashkar — Founder, MTV Academy · Hanine Zaiter — Founder, Ifran · moderated by Grace Hasrouny — LYORA World
Panel
18:15 – 18:30
NokNok’s Unconventional Approach to Marketing
Lama Bsat — Head of Marketing, NokNok
Keynote
18:30 – 19:15
Events and Technology
Leo Tchennozian — CEO & Co-Founder, Blend · Rayad Mghames — Co-Founder, Blend · Joe Zakhour — Co-Founder, Blend · Anthony Abou Antoun — Founder & CEO, Artists & More Entertainment · Paolo Khayat — Founder, Creator Summit
Panel
19:15 – 19:30
Live Q&A with DJ Nic Merheb
Closing session, Day One
Live Q&A
Keynotes run 10 minutes plus 5 minutes Q&A · panels run 45 minutes unless stated · programme subject to change
Subject to change